Big Bang Disruption is a new and critical threat to established businesses driven by large-scale, fast-paced innovation that can redraw global markets often before established players can react.
“Address books, video cameras, pagers, wristwatches, maps, books, travel games, flashlights, home telephones, dictation recorders, cash registers, Walkmen, Day-Timers, alarm clocks, answering machines, yellow pages, wallets, keys, phrase books, transistor radios, personal digital assistants, dashboard navigation systems, remote controls, airline ticket counters, newspapers and magazines, directory assistance, travel and insurance agents, restaurant guides and pocket calculators. What do all these products have in common? They have been or are becoming victims of big bang disruption”
This, upper here is the opening to the book “Big Bang Disruption: Strategy in the Age of Devastating Innovation” by Larry Downes and Paul Nunes.
Two leaders in the field of technological applications and business productivity present dramatic evidence for the emergence of a new model for economic innovation, which they call “exponential technology,” and warn that “every industry is now at risk” and must learn how to negotiate the new landscape.
It used to take years or even decades for disruptive innovations to displace dominant products and services and destabilize incumbent industries. Now any business can be devastated virtually overnight by something better and cheaper.
But…What Is Big Bang Disruption?
Big Bang Disruption is a dramatic new kind of innovation. Instead of entering the market as a product that is either inferior to or more expensive than those of established incumbents, a
Big Bang Disruptor is both better and cheaper from the moment of creation. Using new technologies including broadband networks, cloud-based computing and increasingly powerful and ubiquitous mobile devices, Big Bang Disruptors can destabilize mature industries in record time, leaving incumbents and their supply-chain partners dazed and devastated.
The two authors analyze then the origins, economic aspects, and anatomy of this phenomenon. They also isolate 4 key phases of the new life cycle of innovation, which can help to identify in good time the potential disruptors. This produces twelve rules for defending corporate markets, launching new disruptors and, if necessary, changing the market fast before seeing the company wiped out.
I decided to deal with disruptive innovation in this third chapter of my digital project, advising to read this book, Big Bang Disruption, a result of research carried out by the Accenture Institute for High Performance and in-depth interviews with businessmen, investors and managers in over thirty sectors.
If you’re interested in this amazing book or if you wanna go deep into digital and innovation, you must read it and you can buy it here. If you are an Italian reader, I advise you to buy the Italian version of Big Bang Disruption where you can find the Umberto Bertele’s preface.
Have you missed the rest of the CamiSiri’s journey into the Digital World? Read the first two chapter of the story HERE