The oceans are dying. But it’s not too late to save them. You can do it while running
A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex.
Recent studies indicate that at least 40 million pounds of plastic has accumulated and is floating in the North Pacific Ocean alone. The majority of the plastic debris remains in the Vortexes, however a significant percentage of it washes onto our coastlines daily.
After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it. New studies show that ingested plastic damages the internal organs of fish. This raises the question about the safety of our seafood.
We have to act, we have to act now!
At Parley for the Oceans they have one mission:
PLASTIC IS A DESIGN FAILURE. WE CAN ONLY END THE PROBLEM WITH A NEW MATERIAL. IN THE MEANTIME WE SAVE MARINE WILDLIFE BY CLEANING UP SHORELINES AND OCEANS AND CUT INTO THE PRODUCTION OF NEW, VIRGIN PLASTIC THROUGH CLOSED-LOOP RECYCLING SYSTEMS.
Their approach is named AIR:
- NO PLASTIC BAGS. NO MICRO BEADS. AND NEXT UP, NO MORE VIRGIN PLASTIC IN OUR SUPPLY CHAIN
- OUR AIM IS TO STOP PLASTIC BEFORE IT ENTERS THE OCEAN. BUT THE CHANGE IS ON ALL OF US.
- WE ARE DRIVING ECO-INNOVATION AROUND MATERIALS, PRODUCTS AND NEW WAYS OF USING THEM. NEW METHODS. NEW MINDSETS. NEW FUTURE.
No Oceans. No Air. No Life. It’s time to take action.
Adidas is working with Parley to prevent plastic entering in our oceans and transforming it into high performance sportswear like the new UltraBOOST Uncaged Parley running shoes, the first mass-produced footwear created using recycled plastic recovered from the ocean.
The shoe features a Primeknit upper made from a mix of Ocean Plastic, a material created from plastic waste retrieved by Parley coastal interception and clean-up operations in the Maldives (95 percent) and recycled polyester (5 percent). Each pair reuses the equivalent of 11 plastic bottles.
The shoe laces, heel cap base material, heel webbing, heel lining and the sockliner cover are also made with recycled materials. Its design is inspired by ocean waves, to reflect the shoe’s unique story and adidas and Parley’s commitment to end the cycle of pollution in the oceans.
The specially-developed Primeknit upper is combined with UltraBOOST’s signature elements to deliver an innovative running shoe that requires no compromise on performance.
A neutral shoe that turbocharge for your feet. The ultra-responsive Boost absorbs the force from your footstrike to release it at push off for an energised ride. Made with yarn spun from Parley Ocean Plastic, the adidas Primeknit upper has integrated support that hugs your foot.
The new Adidas Parley UltraBOOST is a reminder, a symbol, a battle shout: we need to act now!